When you're looking at ways to take your business in a new direction, consider how you could become the "go to" person for your specific skill. There's a long way from the birth of this idea to its realization, but there are certain identifiable steps that can bring you predictable success. Experiment with these ideas for becoming the "go to" person.
Source: http://dailytipsforbusiness.blogspot.com/2011/08/strategic-planning_03.html
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