UK?s First 4G LTE Service, EE, Will Feature New Nokia, Samsung, HTC, Huawei Devices. Orange, T-Mobile Brands To Gradually Fade Away

Today Everything Everywhere, the JV between Orange and T-Mobile UK, unveiled some more details about its new 4G network -- the first commercial LTE service for the UK market. It is going to be branded EE -- a shorter name for a "faster" brand -- it will be launched by Christmas, and will initially cover 20 million people, or 30% of the population of the country, with the aim for that to extend to 98% by the end of 2014. It also noted that it will be launching a new fiber broadband service, offering users connections ten times faster than the speeds of typical UK broadband today, initially to cover 11 million people. In a presentation in London today, company noted that it will be putting a lot of marketing muscle behind EE, including converting an existing 700 Orange and T-Mobile stores to EE shops, and today it also revealed the first new handsets for the service. Among them is an exclusive for the new Lumia 920, one of the new devices unveiled by Nokia and Microsoft last week, built on the Windows Phone 8 operating system.

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