How Neustar Plans To Make UltraViolet DRM Work, With or Without Apple (TCTV)

There's a lot of skepticism about the the success potential of UltraViolet, a new cloud based digital distribution format designed to make digital rights management work across devices. That's because people hate DRM, but also because the standard currently lacks support Amazon and iTunes, the two biggest digital video sellers and renters. I wanted the real story on where UltraViolet is going, so I sat down with the Tim Dodd, VP and GM or Neustar Media, developers of the technology that powers UltraViolet. Watch here on TCTV as he defends UltraViolet, explains how it works on iOS devices without support from iTunes, and claims that there's still a future in physical media.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/8QYNDnvtXBg/

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